I don’t know why all the bad stuff happening in recent years be the reason of the trend.
But I know that during the Battlefield 2043 release (2021), one of the trailer popularize the phrase “what a time to be alive”, to hype up the game, then I saw a lot of people saying it on twitter or making memes with that phrase.
I think the trailer is trying to say about what a time to be alive during this supposedly a great Battlefield instalment. The memes however, sometimes they also say it to mock silly stuff happening during the BF2043 lifetime, the game isn’t doing very well.
The “What a time to be alive” BF 2043 trailer: https://invidious.snopyta.org/watch?v=iCSONJw72sE
Ublock Origin seem to actually block a lot of stuff. I tried to open this on Tor which is more vanilla setup, then I can actually get into this monstrosity